Return of the Pink and Blue Wires: A Book Review of Elizabeth Pace's "The X and Y of Buy"

Monday, September 14, 2009

There are so many reasons why I chose to review this book:


1) It was free ... part of Thomas Nelson's Book Review Blogger program.

2) I love talking about pink wires and blue wires. If you are a regular here at G&G, then you know that I delight in pointing out those differences.

3) When I received the book from Thomas Nelson, I was blown away by a testimony from Cordia Harrington, CEO & the “Bun Lady” Tennessee Bun Company, on the inside cover. I first met Cordia at an Exchange Club Luncheon and was taken back by her excitement, presence, and intelligence. If it's good enough for Cordia, it's good enough for me.

The X&Y of Buy is one of the quickest "reads" that I have read. (... Does that make sense? ... it does to me ... ) Full of funny quips, the book highlight the pink/blue distinction and teaches great lessons. The book hit its mark on humor, highlights the "research" studies, and provides many tips. Although I loved the cover ( ... that pink/blue wire fascination ... ), I did not have high expectations. Pace actually discusses "how" to sell to men and women differently.

For that power-seller friend, this makes a great gift idea. If you are not in sales, sit back and delight in the anecdotes. Overall, a good read.